Get Your FREE The Beginners Guide to SEO

In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.

Download Now

89 Percent Of Companies Using Content Marketing Say It Works [Survey]

0

content-marketing-box-ss-1920

Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing say it’s successful.

The Content Marketing Trends survey covered 290 marketers, sales and business professionals from companies around the world.

Almost nine out of 10 companies that use content marketing said that it’s either “very successful” or “somewhat successful.”

content-marketing-success

Lead generation and improving customer engagement were cited as the two most important objectives of a content marketing strategy, with improving search engine rankings at the bottom of that list — only 19 percent listed SEO as one of their most important objectives.

Articles and case studies were voted the most effective type of content, with videos and infographics not far behind. News releases were voted the least effective.

When it comes to producing content, videos are seen as the biggest challenge. 59 percent of voters listed it as one of the most difficult types of content to create. As far as balancing effectiveness and difficulty is concerned, it looks like articles and case studies hit the sweet spot better than any other type of content — high on effectiveness, low on difficulty.

content-types

The full report is available for free from Ascend2, but you do have to provide contact information.


Attend MarTech and hear first-hand how brands like Coca-Cola, Aetna, Dell, EMC and Netflix are harnessing the power of technology to produce exceptional customer experiences that deliver business results. Visit with over 60 companies in expo hall. Don’t miss the only US-based MarTech conference this year. Register today!

About The Author

(Some images used under license from Shutterstock.com.)

Leave A Reply

Your email address will not be published.