Get Your FREE The Beginners Guide to SEO

In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.

Download Now

Buzzfeed Video Chief: Facebook Is Driving Significant Views But Still Trails YouTube

0

360b / Shutterstock.com

360b / Shutterstock.com

Buzzfeed’s thriving video production arm is a good barometer for the state of video distribution on the web, so Ze Frank, president of Buzzfeed Motion Pictures, is a great source if you want to take measure of the market.

And the majority of that market is still controlled by YouTube, Frank said Tuesday at the Code/Media conference at The Ritz-Carlton in Laguna Niguel, Calif. Facebook, however, is gaining ground, he said. “It’s very, very significant.”

Frank leads a group of 160 employees at Buzzfeed’s Hollywood studio who produce 50 videos a week for the company. Most are short-form, snackable videos that play well on social networks. They are enormously popular, generating 950 million views a month. Only 5% of those views come on the Buzzfeed.com, so 95% of the audience comes from other platforms.

Other than YouTube, Facebook’s is the most notable and its decision to autoplay video in users streams is changing how Buzzfeed produces video, Frank said.

“Facebook’s decision to lean into autoplay has really fundamentally changed the way we think about the first five seconds of content,” he said.


Attend MarTech and hear first-hand how brands like Coca-Cola, Aetna, Dell, EMC and Netflix are harnessing the power of technology to produce exceptional customer experiences that deliver business results. Don’t miss the largest independent marketing technology event of the year. Register by February 21 to save $250!

About The Author

(Some images used under license from Shutterstock.com.)

Leave A Reply

Your email address will not be published.